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- W2393089134 abstract "The CLV model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited.Most of current CLV models have apparent limitations in that they infer the customer's future behaviors and profit-making ability according to the customer's past purchase mode or features of demography,so these models fail to reflect the fluctuating tendency of customer value.This paper applies Monte Carlo to CLV model and concludes that the improved model can demonstrate multiple factors influencing the CLV in a more effective way." @default.
- W2393089134 created "2016-06-24" @default.
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- W2393089134 date "2007-01-01" @default.
- W2393089134 modified "2023-09-25" @default.
- W2393089134 title "A Study of Improved CLV Model Based on Monte Carlo" @default.
- W2393089134 hasPublicationYear "2007" @default.
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