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- W2393150557 abstract "Linguistic sign, one of the main sign categories, consists of the signifier and the signified, both of which are intimately united, forming an inseparable unit like the two sides of a paper. A same signifier is related simultaneously to two or more than two signifieds in different cultural contexts. Therefore,in intercultural communication, in order to acquire efficient and effective communication, we should try to distinguish between source and target cultures, relate them to each other, and increase our cultural awareness and sensitivity." @default.
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- W2393150557 date "2003-01-01" @default.
- W2393150557 modified "2023-09-23" @default.
- W2393150557 title "A Semiotic Approach to Intercultural Verbal Communication" @default.
- W2393150557 hasPublicationYear "2003" @default.
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