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- W2393196033 abstract "The complexity of creation,utilization and management of licensed products of major sports events comes from the mobility,short-termism of major sports events,the timeliness,regional features and complicated ness of intellectual property rights.SWOT analysis showed that strengths,weaknesses,opportunities and threats de cided on the strategic management mode.Therefore,the process of creation of licensed products intellectual proper ty management should be strengthened on the first hand.There should be proper trademark registration accesses.Copy right should be ensured and automatic obtainment and registration of copy right of different countries should be clarified with registration record.In this paper,the protection of intellectual property rights of licensed products of major sports events was analyzed from protection of copy right,special mark,trademark,and patent right etc." @default.
- W2393196033 created "2016-06-24" @default.
- W2393196033 creator A5018947711 @default.
- W2393196033 date "2012-01-01" @default.
- W2393196033 modified "2023-09-23" @default.
- W2393196033 title "Intellectual Property Management of Licensed Products of Major Sports Events" @default.
- W2393196033 hasPublicationYear "2012" @default.
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