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- W2393429181 abstract "Advertising has greatly contributed to build a lot of brands,but there are many problems in making product into the brand in practice. The most serious one is vice advertising. It destroys the basis of the brand. The paper deals with the disadvantageous,negative influences by vice advertising in molding a brand by virtue of a lot of examples. Finally,some propositions are presented to mold a brand by advertising-Excellent advertising is helpful for succeeding in brand molding." @default.
- W2393429181 created "2016-06-24" @default.
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- W2393429181 date "2008-01-01" @default.
- W2393429181 modified "2023-09-24" @default.
- W2393429181 title "Vice Advertisement ——the Serious Problem Anatomy in Brand Molding by Advertising" @default.
- W2393429181 hasPublicationYear "2008" @default.
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