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- W2393657476 abstract "Under globalization and liberalization of world economy, brand has become strategic resource of enterprise and core of enterprise management, and is competitive edge and base of long-term profits. Evaluation method of brand value turns into better business evaluation instrument and use widely. There are two weaknesses such as ignored brand value and inadequate evaluation method in brand purchased by foreign capital. China should take on cost method, compared method between market and proceeds method so that reveal real value of brand." @default.
- W2393657476 created "2016-06-24" @default.
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- W2393657476 date "2005-01-01" @default.
- W2393657476 modified "2023-09-23" @default.
- W2393657476 title "Value Evaluation of Chinese Brand in Foreign Capital Purchasing" @default.
- W2393657476 hasPublicationYear "2005" @default.
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