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- W2393812211 abstract "Recent years, great attention has been paid to the research of Customer Relationship Management (CRM) and many progresses were made both in the theory itself and its application. A survey was carried out to learn the status of CRM implementation in China. This paper firstly gives an introduction of CRM theory and the design idea of the questionnaire, and then analyzes the survey result, based on which implementation drivers and objectives, results and key successful factors are highlighted. The authors also make a comparison of the implementation between large enterprises and medium-and-small sized enterprises. Finally, some advices about CRM implementation are put forward for Chinese enterprises." @default.
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- W2393812211 date "2006-01-01" @default.
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- W2393812211 title "Survey on CRM Status of Chinese Enterprises" @default.
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