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- W2394039572 abstract "Based on a case study of Haier Group' s Mini Washers , this paper summarizes some key factors of successful reverse innovation for latecomer firms.First , choose industries where the technological gap is limited between leading enterprises and latecomer firms , so that it will be more likely for latecomer firms to implement reverse innovation ; second , latecomer firms should develop and apply innovation resources of comparative advantages during reverse innovation ; lastly , open innovation strategies , and synergetic strategies between technical innovation , market innovation , and management innovation should be carried out during reverse innovation." @default.
- W2394039572 created "2016-06-24" @default.
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- W2394039572 date "2013-01-01" @default.
- W2394039572 modified "2023-09-24" @default.
- W2394039572 title "Reaserch on the Factors of Successful Reverse Innovation for Latecomer Firms : A Case Study of Haier Group ’s Mini Washer Serial Products" @default.
- W2394039572 hasPublicationYear "2013" @default.
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