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- W2394069437 abstract "Today's people are exposed to advertisements, which influence their individual behavior, which has been highlighted by mass media, enterprises, advertisers, and the public i.e. how to satisfy customers' need and intensify its effectiveness. This paper presents an analysis of the factors affecting effectiveness of advertisement especially in regard to its relationship with meeting the public mental needs." @default.
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- W2394069437 date "2001-01-01" @default.
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- W2394069437 title "A Brief Introduction to Effectiveness of Advertisement and Public Mentality" @default.
- W2394069437 hasPublicationYear "2001" @default.
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