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- W2394216621 abstract "This thesis is about language tactics of English advertisement, which is discussed from the perspectives of Maslow's Hierarchy of Needs. The TAIPEI Principle, suggesting that language in advertising should be tempting, assuring, intimate, polite, elegant, and interesting, caters for both the needs of consumers and the purpose of advertisers." @default.
- W2394216621 created "2016-06-24" @default.
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- W2394216621 date "2005-01-01" @default.
- W2394216621 modified "2023-09-25" @default.
- W2394216621 title "TAIPEI Principle of Advertising Language" @default.
- W2394216621 hasPublicationYear "2005" @default.
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