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- W2394352312 abstract "Establishing a stable relationship between franchiser and franchisee is one of the most important is- sues in chain management.In this paper the Family Mart Convenient Store in Taiwan was taken as the re- search object to analyze the effects of economic satisfaction,communication and functional factors on termina- tion tendency of franchise relationship with trust as the mediating factor.The results of the study show,firstly, there are positive relationship between economic and non-economic satisfaction and trust with the latter having a greater impact on trust.Secondly,communication level between franchiser and franchisee shows a positive relationship with trust.Thirdly,there is a negative relationship between non-functional conflicts and trust as opposed to a positive relationship between functional conflicts and trust.Moreover,non-functional conflicts have greater influences on trust.Finally,trust exhibits a mediating effect on relationship termination tendency with non-economic satisfaction and non-functional conflicts." @default.
- W2394352312 created "2016-06-24" @default.
- W2394352312 creator A5056823262 @default.
- W2394352312 date "2008-01-01" @default.
- W2394352312 modified "2023-09-22" @default.
- W2394352312 title "Study on termination tendency of franchise relationship within convenience chain store industry" @default.
- W2394352312 hasPublicationYear "2008" @default.
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