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- W2394396502 abstract "Historical eminent persons are important cultural tourism resources and cultural heritages that embody the regional characteristics.In recent years, with the conversion of people's tourism demand to cultural tourism and the culture industry getting more attentions,celebrity hometowns' tourism has gained booming development.Although related domestic researches have obtained some achievements,but the theoretical research's basis is still relatively weak.Most of case studies are restricted by residence or hometown,and they haven't broken away from traditional idea about discussing tourism development of the former residence.More attentions are paid to the development of material heritage,but the utilization of non-material resources was neglected.Taking XU Xiake's hometown as an example,aiming at the problem of large brand,little product,it was pointed out that the brand of touring saint should be utilized through combining with reality and fantasy on brand operation.And the overall development would be driven for this reason.Finally,an conclusion was drawn that combining with reality and fantasy on brand operation is an effective tourism developing model of celebrity hometown." @default.
- W2394396502 created "2016-06-24" @default.
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- W2394396502 date "2009-01-01" @default.
- W2394396502 modified "2023-09-26" @default.
- W2394396502 title "Combination with Reality and Fantasy on Brand Operation" @default.
- W2394396502 hasPublicationYear "2009" @default.
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