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- W2394421940 abstract "To consumers timeshare is a product of leisure tourism,while to corporations it is an operation mode of tourism real estate.1600 questionnaires were issued to the consumptive party of timeshare in China and 1154 effective ones werecollected.Based on empirical studies on domestic timeshare market demands,this paper identifies several key factors which have influence on consumers' purchase decision-making of timeshare products,and investigates consumers' cognition levels of timeshare.The results of this research demonstrate that about 40.1% consumers consider timeshare as having more advantages than the traditional ways of vacation,while 87.6% consumers regard timeshare as a highend consumer product.It is also shown in this research that the key factors attracting consumers to buy timeshare are ″exchangeable″ and ″cheap″.The main elements taken into consideration by consumers when they make purchase decisions are: ″quality of the product″,(″after-sale) services″ and ″brand of the product″.Beach resort is the most popular resort of timeshare,mountain resort being the second.In terms of advertisement,the most acceptable is ″experience by consumers″,with ″exhibition″ and ″media advertisements″ coming next.This paper also identifies the barrier factors in timeshare marketing.Using Logistic analysis with the purchase decision-making of timeshare as a variable,the author targets the domestic market group of timeshare.The results of this paper will be beneficial not only to enterprises' correct market orientation,but also to the establishment of their marketing strategies and lowering of marketing cost." @default.
- W2394421940 created "2016-06-24" @default.
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- W2394421940 date "2005-01-01" @default.
- W2394421940 modified "2023-09-23" @default.
- W2394421940 title "An Empirical Stud on the Market Demands of Timeshare in China" @default.
- W2394421940 hasPublicationYear "2005" @default.
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