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- W2394983259 abstract "The purpose of this research is to test the influences of brand equity on customer value and brand preference to increase repurchase intention. Using these variables, the usage of these variables are able to solve the arising problem within Ayam Goreng Ny. Suharti. Statement of this problem is how increase repurchase intention? The population size of this research is customers Ayam Goreng Ny. Suharti Semarang. The samples size of this research is 116 customers Ayam Goreng Ny. Suharti Semarang. Using the Structural Equation Modeling (SEM). The results show that brand equity on customer value and brand preference to increase repurchase intention. The effect of brand equity on customer value are significant; the effect of brand equity on brand preference are significant; the effect of brand equity on repurchase intention are significant; the effect of customer value on brand preference are significant; the effect on customer value on repurchase intention are significant and the effect on brand preference on repurchase intention are significant" @default.
- W2394983259 created "2016-06-24" @default.
- W2394983259 creator A5003068006 @default.
- W2394983259 creator A5004287565 @default.
- W2394983259 creator A5071789766 @default.
- W2394983259 date "2015-01-01" @default.
- W2394983259 modified "2023-09-24" @default.
- W2394983259 title "PENGARUH BRAND EQUITY TERHADAP MINAT BELI ULANG MELALUI BRAND PREFERENCE DAN CUSTOMER VALUEStudi pada Ayam Goreng Ny. Suharti Jalan Siliwangi Semarang" @default.
- W2394983259 hasPublicationYear "2015" @default.
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