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- W2395417152 abstract "This thesis examines green marketing and green consumption behaviours addressing limited understandings about how consumers interpret their green consumption behaviour in their everyday lives; what motivates people to purchase green products, and what barriers exist to this behaviour. Findings reveal that enhancing green consumption through green marketing depends on consumers' enthusiasm to engage in green practices and green behavioural influences. The research supports the need for qualitative research to provide rich insights into relationships between consumer behaviour, green marketing and green consumption and builds a stronger knowledge foundation by introducing social practice theory into the marketing discipline." @default.
- W2395417152 created "2016-06-24" @default.
- W2395417152 creator A5059731073 @default.
- W2395417152 date "2016-01-01" @default.
- W2395417152 modified "2023-09-27" @default.
- W2395417152 title "Consumers' perceptions and attitudes towards firms' green marketing initiatives: How do they influence green consumption?" @default.
- W2395417152 hasPublicationYear "2016" @default.
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