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- W2395874503 abstract "Although marketing budgeting is an important task for the marketing manager, it has received relatively little attention from researchers. This study addresses the issue of marketing budgeting. The objectives of the study were to determine: marketing budget-setting methods, marketing budget appropriation and allocation, and marketing expenses levels." @default.
- W2395874503 created "2016-06-24" @default.
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- W2395874503 date "2015-01-01" @default.
- W2395874503 modified "2023-10-17" @default.
- W2395874503 title "Marketing Budgeting Practices: An Empirical Study" @default.
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- W2395874503 doi "https://doi.org/10.1007/978-3-319-17052-7_57" @default.
- W2395874503 hasPublicationYear "2015" @default.
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