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- W2396841246 abstract "Organic food is a major trend and it is also a multimillion euro business. Advertisers would have Irish consumers believe organic produce comes from idyllic small farms, from rugged farmers using traditional farming methods (Levitt, 2016). However for the most part this is far from the truth. Lund et al. (2013) have coined the term ‘conventionalisation’ of the organic food market, as a result of organic produce becoming part of the globalisation process when demand increased and could not be met by national supply alone. Local food has gained attention as an alternative to the current globalised food system. It is, by contrast, an opposition trend, leading to more proximity in food production and local food should be consumed as close to the point of origin as possible (Hempel and Hamm, 2016). Local food, reflects a desire to bypass conventional agriculture and return to small scale production, while growing a connection with land and its producers through concern for provenance for the food that is eaten (Ricketts-Hein et al., 2006). Bord Bia (2015b) reported seventy percent of Irish consumers believe buying local is important, while fifty percent admit to purchasing local produce at least once a week. This move towards shortening the food supply chain challenges the notion of the imported organic produce on the supermarket shelves. The rationale behind shortening the supply chain for food produce relates to the concept of food miles (Seyfang, 2008). By doing this, the distance food travels between being produced and consumed is significantly shortened, and thereby, one might expect a reduction in energy and pollution associated with transporting food around the world. In a study conducted by Bord Bia (2015b), sixty percent of Irish consumers were aware of the term food miles, yet only 11% of those people surveyed believed it maybe be an indicator for environmental impact. Yet in a study conducted by Nielsen (2007), 7 in 10 people surveyed believe local food to be of a higher quality, feel more confident in the safety of locally produced food and know the source of their food. It is clearly evident that there are two significant trends emerging here, an increased demand for local produce and an increased availability of organic. This paper examines the motivations and values that Irish consumers may hold around the ideas of organic and local food." @default.
- W2396841246 created "2016-06-24" @default.
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- W2396841246 date "2016-01-01" @default.
- W2396841246 modified "2023-09-24" @default.
- W2396841246 title "Organically Farmed vs Locally Produced: Revolution and Reality" @default.
- W2396841246 hasPublicationYear "2016" @default.
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