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- W2397374711 abstract "Sports have always been a privileged tool or vector exploited by most brands in order to communicate their image, looking for notoriety, awareness and visibility. When used in the right configuration, sport, synonymous with dynamism, physical prowess, aesthetics and health, seems to represent a real opportunity for brands to promote their goods and services, and to create a buzz, with one of the biggest effective reaches and one of the biggest audiences." @default.
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- W2397374711 date "2013-01-01" @default.
- W2397374711 modified "2023-09-27" @default.
- W2397374711 title "Polo As A Vehicle For Communicating Luxury" @default.
- W2397374711 doi "https://doi.org/10.1057/9781137287397_14" @default.
- W2397374711 hasPublicationYear "2013" @default.
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