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- W2397572544 abstract "This paper is for the influence of consulting character how to affect on the word-of-mouth intention and repurchase. Consulting characters consist of expertise, reliability and application. The results of this study are as follows: Firstly, Application except expertise and reliability have a positive effect on word-of mouth intention influence. Secondly, expertise and application except reliability have a positive effect on repurchase intention influence. This study shows that the company marketing performance would be greatly improved by an application of consulting experience and an expertise of consulting need." @default.
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- W2397572544 date "2011-01-01" @default.
- W2397572544 modified "2023-09-24" @default.
- W2397572544 title "A Study on the Influence of Consulting Characterstic ease of use to the word-of-mouth intention and repurchase intention" @default.
- W2397572544 doi "https://doi.org/10.14400/jdpm.2011.9.6.207" @default.
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