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- W23984926 abstract "Publisher Summary This chapter provides an overview of advertising professional services. Consumer advocates recognize that advertising—with all its faults—has become a significant source of essential information to consumers. As reported by a survey on consumer issues, “paid advertising in newspapers, magazines, and television” was used by 33% of the public as a source of information when buying products and services. The consumer movement has maintained its struggle to require advertising to be truthful, and to develop effective remedies and penalties for false and misleading advertising. It also recognizes the important role that advertising of professional services can play in telling people what is offered in the marketplace, and where to find what they want; thus, facilitating price and service comparisons. Comparative information about what professionals do and sell, and the costs of their services, is a necessity. The chapter also discusses the efforts to end the organized bar's restrictions on lawyer advertising makes an instructive case study." @default.
- W23984926 created "2016-06-24" @default.
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- W23984926 date "1979-01-01" @default.
- W23984926 modified "2023-09-26" @default.
- W23984926 title "Advertising Professional Services" @default.
- W23984926 doi "https://doi.org/10.1016/b978-0-08-023708-4.50027-2" @default.
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