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- W2398579814 abstract "A B S T R A C T PEST stands for Political, Economic, Social, and Technological analysis and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The sales of computers towards the Greek market are collapsing for the last three months of 2011. During the Christmas Holidays period, which usually is the higher in sales, 191.578 pieces were sold, while last year 293.182 pieces were sold. The sales are reduced by 34.7%. The local PCs market situation is obvious by regarding the sales of information systems towards the corporations. The information systems in the past were the development engine of the sector, while today are the break. During the last four months of 2011, 69,000 computers were sold for professional purposes versus 119,000 computers during the last four months of 2010. The sales decrease was 41%. The end users market showed greater degree of resistance, as the sales were decreased by 30%. The numbers of this category were 212,000 computers during the last four months of 2011 compared to 173,000 computers during the last four months of 2010. Regarding the level of corporate sales for desktop PCs, with respect to the sales of the information systems, it has been decreased by 38%, from 88,000 last four months 2010, to 54,000 pieces last four months 2011. Regarding the level of corporate sales for lap tops, it has been decreased by 33%, from 205,000 pieces last four months 2010 to 137,000 last four months 2011" @default.
- W2398579814 created "2016-06-24" @default.
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- W2398579814 date "2013-01-01" @default.
- W2398579814 modified "2023-09-24" @default.
- W2398579814 title "PEST Analysis: The case of E-shop" @default.
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