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- W2399080800 abstract "Various authorities on R&D-marketing relations have suggested that sociocultural differences between R&D and marketing personnel inhibit R&D-marketing coordination [3, 6, 7, 8]. To test this hypothesis, Gupta, Raj, and Wilemon (5], hereafter denoted GRW, compared the perceptions of 107 R&D and 109 marketing managers. After analyzing these data, they concluded that “the widely held notion that R&D and marketing managers are simply ‘different’ and thus cannot cooperate with each other appears to have little substance” (p. 29)." @default.
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- W2399080800 date "2014-12-15" @default.
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- W2399080800 title "Teamwork Barriers in Japanese High-Technology Firms" @default.
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- W2399080800 doi "https://doi.org/10.1007/978-3-319-13147-4_77" @default.
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