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- W2399286304 abstract "Dear Editor,It was with great interest that I read Bernard Rollin’s response to the ethical question of the month on duplicity in pet food marketing, published in the August issue (Can Vet J 2011;52:824–825).The pharmaceutical industry has for decades (excepting Quebec) sold duplicate products both through the ethical market, that is, by veterinarians, and by over-the-counter (OTC) outlets. In some situations, products such as Ivermectin were first marketed only by veterinarians. One year later, the same product was available at virtually all OTC locations — at a greatly reduced price. Public perception of this marketing approach was that veterinarians were selling products at over-inflated prices, and reaping excessive profits. The cost of doing business for OTC outlets (that is, overhead) is much less than that of veterinary hospitals — hence the need for higher mark-ups by veterinarians. This has led somewhat to the “erosion of trust” which Dr. Rollin refers to.I would encourage readers to check out www.farmersfarmacy.com for themselves and compare this to Quebec’s “vet only” sale of livestock medications." @default.
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- W2399286304 date "2011-11-01" @default.
- W2399286304 modified "2023-09-23" @default.
- W2399286304 title "The ethics of pet food marketing - a comment." @default.
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