Matches in SemOpenAlex for { <https://semopenalex.org/work/W2399383558> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2399383558 endingPage "106" @default.
- W2399383558 startingPage "90" @default.
- W2399383558 abstract "In Australia, as in many nations, each of the major political parties fully understands the importance of effective public relations strategies in gaining public acceptance of their policies. Indeed, public relations specialists playing a key role in managing and shaping political debates. Yet, in 2011, the Australian Labor Party (ALP) Government were repeatedly positioned by the Liberal National Party (LNP or Coalition) Opposition as using ‘spin’ and ‘PR stunts’ to promote its policies in relation to a proposed price on carbon pollution. In this study the speeches of then ALP Prime Minister, Julia Gillard, and then LNP Opposition leader, Tony Abbott, were examined over a three-month period using a new provisional conceptual intentional positioning framework for public relations. The study specifically tests the framework’s applicability as a method for conducting a positioning discourse analysis of public relations texts. Using the positioning framework to conduct a discourse analysis encouraged a systematic analysis of these texts, as well providing a firm theoretical basis from which to analyse the texts in terms of their discourses. Findings suggest that the positioning of public relations in this context was an intentional self-positioning strategy by the LNP, and that the goal was to position the LNP and Abbott as taking the moral higher ground (relative to Gillard and the ALP) by inferring that they (the LNP) were exemplary and ‘above’ using similar public relations strategies and tactics. This positioning strategy arguably feeds into popular (mis?) conceptions of public relations in Australia as lacking an ethical basis, and as being, at best, a semi-profession. It is anticipated that the results of the study will add to current knowledge about positioning strategies in political contexts, and will provide fresh insights into how public relations is represented in Australia." @default.
- W2399383558 created "2016-06-24" @default.
- W2399383558 creator A5036209042 @default.
- W2399383558 date "2015-01-01" @default.
- W2399383558 modified "2023-09-26" @default.
- W2399383558 title "Positioning PR: an Analysis of the Representation of Public Relations in Australian Political Speeches" @default.
- W2399383558 cites W132091173 @default.
- W2399383558 cites W1485409386 @default.
- W2399383558 cites W2072047322 @default.
- W2399383558 cites W2106976816 @default.
- W2399383558 cites W2201825139 @default.
- W2399383558 cites W2330344974 @default.
- W2399383558 cites W627840010 @default.
- W2399383558 cites W633071465 @default.
- W2399383558 hasPublicationYear "2015" @default.
- W2399383558 type Work @default.
- W2399383558 sameAs 2399383558 @default.
- W2399383558 citedByCount "0" @default.
- W2399383558 crossrefType "journal-article" @default.
- W2399383558 hasAuthorship W2399383558A5036209042 @default.
- W2399383558 hasConcept C138885662 @default.
- W2399383558 hasConcept C144024400 @default.
- W2399383558 hasConcept C151730666 @default.
- W2399383558 hasConcept C17744445 @default.
- W2399383558 hasConcept C199539241 @default.
- W2399383558 hasConcept C2776359362 @default.
- W2399383558 hasConcept C2778137410 @default.
- W2399383558 hasConcept C2779343474 @default.
- W2399383558 hasConcept C2780668109 @default.
- W2399383558 hasConcept C3116431 @default.
- W2399383558 hasConcept C39549134 @default.
- W2399383558 hasConcept C41895202 @default.
- W2399383558 hasConcept C86803240 @default.
- W2399383558 hasConcept C94625758 @default.
- W2399383558 hasConceptScore W2399383558C138885662 @default.
- W2399383558 hasConceptScore W2399383558C144024400 @default.
- W2399383558 hasConceptScore W2399383558C151730666 @default.
- W2399383558 hasConceptScore W2399383558C17744445 @default.
- W2399383558 hasConceptScore W2399383558C199539241 @default.
- W2399383558 hasConceptScore W2399383558C2776359362 @default.
- W2399383558 hasConceptScore W2399383558C2778137410 @default.
- W2399383558 hasConceptScore W2399383558C2779343474 @default.
- W2399383558 hasConceptScore W2399383558C2780668109 @default.
- W2399383558 hasConceptScore W2399383558C3116431 @default.
- W2399383558 hasConceptScore W2399383558C39549134 @default.
- W2399383558 hasConceptScore W2399383558C41895202 @default.
- W2399383558 hasConceptScore W2399383558C86803240 @default.
- W2399383558 hasConceptScore W2399383558C94625758 @default.
- W2399383558 hasIssue "1" @default.
- W2399383558 hasLocation W23993835581 @default.
- W2399383558 hasOpenAccess W2399383558 @default.
- W2399383558 hasPrimaryLocation W23993835581 @default.
- W2399383558 hasRelatedWork W119402303 @default.
- W2399383558 hasRelatedWork W1459529943 @default.
- W2399383558 hasRelatedWork W1532277386 @default.
- W2399383558 hasRelatedWork W1565212633 @default.
- W2399383558 hasRelatedWork W1583920173 @default.
- W2399383558 hasRelatedWork W1827409574 @default.
- W2399383558 hasRelatedWork W1926883068 @default.
- W2399383558 hasRelatedWork W2064339569 @default.
- W2399383558 hasRelatedWork W2070871328 @default.
- W2399383558 hasRelatedWork W2216327311 @default.
- W2399383558 hasRelatedWork W2374409664 @default.
- W2399383558 hasRelatedWork W2481126941 @default.
- W2399383558 hasRelatedWork W2769234376 @default.
- W2399383558 hasRelatedWork W2794829412 @default.
- W2399383558 hasRelatedWork W2941457841 @default.
- W2399383558 hasRelatedWork W2965653908 @default.
- W2399383558 hasRelatedWork W2971630574 @default.
- W2399383558 hasRelatedWork W3161522304 @default.
- W2399383558 hasRelatedWork W4235680 @default.
- W2399383558 hasRelatedWork W808563848 @default.
- W2399383558 hasVolume "16" @default.
- W2399383558 isParatext "false" @default.
- W2399383558 isRetracted "false" @default.
- W2399383558 magId "2399383558" @default.
- W2399383558 workType "article" @default.