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- W2399794505 abstract "One of the remarkable features of China's development into a market economy is its rapid rate of economic growth. Unfortunately, China's unprecedented growth is accompanied by a sharp increase into the inequality of regional development. This study is the first reported empirical research on consumer attitudes among the different regions in China. This study found that consumers in China’s eastern regions (such as Guangdong) have significantly more favorable overall attitudes towards marketing and significantly more favorable attitudes towards product quality than consumers in the western regions (such as Tibet and Inner Mongolia). However, consumers in the eastern and western regions had similar attitudes towards the other elements of the marketing mix (price, advertising, and retailing/selling). Implications for foreign investors are discussed." @default.
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- W2399794505 date "2007-06-01" @default.
- W2399794505 modified "2023-09-24" @default.
- W2399794505 title "Regional Disparity and Attitude Towards Marketing-An Explication of the Chinese Context" @default.
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