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• W2400930718 abstract "The question that this essay addresses is the established fact that consumer research needs to incorporate into its analysis elements of the notion of experiential consumption and the perception that Brazilian researchers have ignored a number of subjects that lead to a better understanding of the acts of consumption, their subjects and cultural contexts. Therefore, the main objective here is to discuss a proposal for dialogue between the literature of consumer culture and discussions arising from the notion of experiential consumption by emerging research issues and propose methodological alternatives to the understanding of consumer experiences with a perspective of consumer culture. The conclusion is that it is not only possible, but also highly desirable, to establish rich and fruitful discussions about the possibilities of dialogue between these fields and propose new epistemologies and methodologies that contribute to a perspective that encompasses the understanding of the demand for both experiential and a cultural phenomenon approaches." @default.
• W2400930718 created "2016-06-24" @default.
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• W2400930718 date "2011-01-01" @default.
• W2400930718 modified "2023-09-23" @default.
• W2400930718 title "As experiências de consumo na perspectiva da teoria da cultura do consumo: identificando possíveis interlocuções e propondo uma agenda de pesquisa The experiences of consumption in the perspective of the Consumer Culture Theory: identifying possible dialogues and proposing a research agenda" @default.
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