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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2403986675> ?p ?o ?g. }

• W2403986675 abstract "This study aims to explain the effect of Word of mouth on purchase intention through brand image. The focus on cell phone brands specifically. The sample of this study consisted of university students residing in Turkey. Data were obtained with a questionnaire and the face to face method after briefing the participants. The results of the study showed that there is a significant positive relationship between the electronic word of mouth on brand image and purchase intention." @default.
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• W2403986675 date "2014-01-01" @default.
• W2403986675 modified "2023-09-24" @default.
• W2403986675 title "The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey" @default.
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