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- W2404005046 abstract "MMORPG online game business has emerged as the most lucrative entertainment industry, with over 10 million gamers in South Korea. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' attachment or affection, game contents-related and social interaction-related construct. We assume that game contents-related construct consists of storytelling, game-play method, contents-diversity and the sense of identification, and that social interaction-related construct includes information-sharing, gamers' empowerment and the word-of-mouth. Based on data collected from online questionnaire survey, the validity of the research model has been tested. The results show that contents-related construct influences the players' attachment, and that social interaction-related construct has no direct impact on the attachment. But social interaction-related construct has been shown to influence contents-related construct, implying the indirect impact on the players' attachment." @default.
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- W2404005046 date "2012-01-01" @default.
- W2404005046 modified "2023-09-28" @default.
- W2404005046 title "A Study on Factors Influencing Attachment of Gamers to MMORPG On-line Games" @default.
- W2404005046 doi "https://doi.org/10.14400/jdpm.2012.10.2.109" @default.
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