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- W2406972189 abstract "In today’s global economy, multi-national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co-ordination to ensure that corporate, product and brand values are seamlessly aligned. Considering that many campaigns are planned, co-ordinated and even launched in English, it is becoming imperative for International Marketers to have a strong grasp of Marketing-related English . From planning campaigns to negotiating supplier contracts, excellence in English has become an invaluable skill." @default.
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- W2406972189 date "2015-01-01" @default.
- W2406972189 modified "2023-09-25" @default.
- W2406972189 title "English Language & Business – Embedded Relations" @default.
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