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- W2409882016 abstract "The purpose of this paper was to explore the retailers’ view regarding selected issues related to the cash discount subject. From a directory of retailers located in a medium-sized city, 825 retail establishments were chosen through a stratified random sample by industry group. Responses to issues focusing on the surcharge/cash discount proposition were analyzed using analysis of variance and chi square tech-ques. Type of retail institution and number of years in existence of the retail institution were explored as dimensions which potentially relate to retailers’ perception of problems related to the operationalization of cash discount in a retail marketing environment." @default.
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- W2409882016 date "2015-01-01" @default.
- W2409882016 modified "2023-09-27" @default.
- W2409882016 title "An Exploratory Study of Retailers’ Perceptions of Issues Related to the Viability of the Offer of Cash Discounts" @default.
- W2409882016 doi "https://doi.org/10.1007/978-3-319-17052-7_56" @default.
- W2409882016 hasPublicationYear "2015" @default.
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