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- W2409968761 abstract "Purpose – This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.Design/methodology/approach – The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non‐student samples. A valid and reliable six‐item version of the CETSCALE is developed based on these samples. The refined six‐item scale is then validated through a re‐analysis of Netemeyer et al.'s data collected in four developed countries.Findings – Findings show that the scale can be used effectively in these transitional economies. A consistent pattern of support is found for the six‐item CETSCALE across eight samples from six countries.Originality/value – The research provides practicing marketers as well as international researchers with a parsimonious six‐item CETSCALE that can be used in both developed and transition economies." @default.
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- W2409968761 date "2001-01-01" @default.
- W2409968761 modified "2023-09-23" @default.
- W2409968761 title "Extending the Construct of Consumer Ethnocentrism: When Foreign Products Are Preferred" @default.
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