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- W2410005124 abstract "The image of a place is a co-creation of public and private stakeholders. Local authorities, businesses and citizens share a collective interest in having an attractive place brand, since soft, intangible location factors become increasingly decisive in the global competition between regions. In line with behavioral location theories residents, firms, investors and tourists choose particular locations because of their perceived qualities, though these are often different from the actual qualities." @default.
- W2410005124 created "2016-06-24" @default.
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- W2410005124 date "2013-01-01" @default.
- W2410005124 modified "2023-09-23" @default.
- W2410005124 title "Case B A Common Agenda for Place Branding: Made in Torino" @default.
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- W2410005124 doi "https://doi.org/10.1057/9781137282552_7" @default.
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