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- W2410719819 abstract "This paper aims to start a debate on the concept of Euromarketing by attempting to answer the following questions. What is Euromarketing ? What are the boundaries of Euromarket ? Is it a political issue or more of a cultural, historical and geographic matter ? What are the determinants of Euromarketing ? Who is the Euroconsumer? Additionally, strategies for Euromarketing and other related issues are also discussed." @default.
- W2410719819 created "2016-06-24" @default.
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- W2410719819 date "2014-11-06" @default.
- W2410719819 modified "2023-09-27" @default.
- W2410719819 title "Euromarketing: Facts and Fiction" @default.
- W2410719819 doi "https://doi.org/10.1007/978-3-319-13248-8_25" @default.
- W2410719819 hasPublicationYear "2014" @default.
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