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- W2411959891 abstract "Today the country of origin is one of the most important factors influencing the product image for imported goods in a particular country. This study investigates the attitudes and biases of Swedish consumers towards imported products from: Vest Germany, England, France, Italy, USA, Japan and Taiwan. A selfadministered questionaire is used in Stockholm and Uppsala regions, using the drop-off call back method. The Study reveals that Swedish consumers have a rather strong bias towards imported products due to country of origin. The products from Japan, England and Taiwan are considered less desireable. The German products are considered to have best workmanship and there is a general bias towards Taiwanese products." @default.
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- W2411959891 date "2015-01-01" @default.
- W2411959891 modified "2023-09-28" @default.
- W2411959891 title "Smedish Consumers Attitudes Towards Imported Products" @default.
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- W2411959891 doi "https://doi.org/10.1007/978-3-319-17055-8_28" @default.
- W2411959891 hasPublicationYear "2015" @default.
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