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- W2412697466 abstract "Introduction Part 1: Seeing and Thinking Big Picture Chapter 1: The Integrated Enterprise Chapter 2: Bottom Line, Mission-Critical Benefits Chapter 3: Obstacles to Integration Chapter 4: Understanding the New Social Consumer Part 2: Creating a Big Social Mobile Enterprise Chapter 5: Understanding Digital Relationships Chapter 6: Defining Customer and Consumer Interactions Chapter 7: Identifying Ideal Digital Behaviors Chapter 8: Analyzing Profitable Patterns and Segments Chapter 9: Aligning Digital Initiatives with the Enterprise Part 3: Capitalizing on the Connection Chapter 10: Capitalizing on the Mobile Movement Chapter 11: Demystifying Big Data Chapter 12: Technology Trends, Business Implications" @default.
- W2412697466 created "2016-06-24" @default.
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- W2412697466 date "2015-01-27" @default.
- W2412697466 modified "2023-09-27" @default.
- W2412697466 title "Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results" @default.
- W2412697466 hasPublicationYear "2015" @default.
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