FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2413290438> ?p ?o ?g. }

• W2413290438 endingPage "101" @default.
• W2413290438 startingPage "95" @default.
• W2413290438 abstract "Introduction Disappointment flooded through team SoPOD as the last finalist was called for the International Business Model Competition. We have a great idea and received verbal promises to pilot our product from a potential customer. didn't we make it into the finals? thought Eric, co-creator of SoPOD, a multi-purpose liquid soap delivery system. As each finalist presented their Business Model Canvas, Eric reflected on the steps they took to advance to the semi-finals in the esteemed competition. Inspiration Hits Enrolled in a Decision Making class during fall semester, Eric and his teammates were given a directive--develop a new, innovative product. Pondering this difficult task while doing laundry with a Tide[R] laundry pod, Eric thought Why can't we put shampoo in a similar pod? The idea was so simple; why hadn't anyone thought of this before? Eric presented his idea to his team and they began to consider how a shampoo pod, or Shampod, might have market potential in the crowded personal care industry. A few weeks into the course, the professor announced a competition on campus for undergraduate teams interested in starting a new business. This New Venture Competition required students to utilize Lean Startup Methodologies and the Business Model Canvas (Figure 1) as a tool to test their business hypotheses. With the chance to win $4,000 in prize money, Wenz jumped on the opportunity to explore how this encapsulated shampoo pod could serve as the first product in a new company. [FIGURE 1 OMITTED] Lean Startup Investigation Begins The first step in the product development process involved investigation of prior art to ensure their product did not infringe on existing patents. While Proctor and Gamble held a patent for their famous Tide Laundry Pod, this formulation did not include liquid soap intended to be used for personal care. Initial investigations suggested that a liquid soap pod was a worthwhile venture to pursue. Next, it was time to get out of the building and test their first hypothesis; airline travelers limited by Transportation Security Administration (TSA) requirements were the primary target customer. They intended to sell the Shampod at airport kiosks to travelers who were required to leave their too-large plastic shampoo bottles behind. Wenz and teammate Andrew Lind conducted interviews of 35 travelers at a busy international airport to test their assumptions. While travelers indicated some interest in purchasing the product at the airport, most interviewees stated they simply use the shampoo provided at the hotel. Lessons learned from these initial interviews informed their first critical Business Model pivot: airline travelers were not their primary target customer. Disheartened, but motivated to continue pursuing the idea, Wenz and Lind brainstormed with their classmates alternative customer segments and landed on hotels. However, pivoting to a business-to-business distribution model presented its own challenges to the team. Wenz and Lind decided to test their new hypothesis by interviewing representatives from all major hotel chains and local hotel managers. The team connected with managers, owners, and staff members from over 30 hotels (Table 1) to inquire about their interest in a dissolvable pod that encapsulates liquid soap. Overwhelmingly, the hotels responded positively to the product concept. The team learned three important lessons from these interviews. First, sustainability was an important part of business operations for many hotels. In fact, one owner stated If I can implement one more green solution, I can get my green seal. Second, it was clear that hotels were concerned with the amount of waste produced by using the plastic bottles. With 3.2 million occupied rooms in the United States per night, at an estimated six bottles disposed of each night, the plastic bottle waste could fill six Olympic size pools every month. …" @default.
• W2413290438 created "2016-06-24" @default.
• W2413290438 creator A5033240365 @default.
• W2413290438 creator A5084507885 @default.
• W2413290438 date "2016-05-27" @default.
• W2413290438 modified "2023-09-23" @default.
• W2413290438 title "Lean Startups: Using the Business Model Canvas" @default.
• W2413290438 hasPublicationYear "2016" @default.
• W2413290438 type Work @default.
• W2413290438 sameAs 2413290438 @default.
• W2413290438 citedByCount "3" @default.
• W2413290438 countsByYear W24132904382016 @default.
• W2413290438 countsByYear W24132904382018 @default.
• W2413290438 crossrefType "journal-article" @default.
• W2413290438 hasAuthorship W2413290438A5033240365 @default.
• W2413290438 hasAuthorship W2413290438A5084507885 @default.
• W2413290438 hasConcept C127413603 @default.
• W2413290438 hasConcept C144133560 @default.
• W2413290438 hasConcept C151730666 @default.
• W2413290438 hasConcept C15744967 @default.
• W2413290438 hasConcept C162324750 @default.
• W2413290438 hasConcept C162853370 @default.
• W2413290438 hasConcept C187736073 @default.
• W2413290438 hasConcept C18903297 @default.
• W2413290438 hasConcept C19351080 @default.
• W2413290438 hasConcept C2524010 @default.
• W2413290438 hasConcept C2777267654 @default.
• W2413290438 hasConcept C2778585658 @default.
• W2413290438 hasConcept C2779628136 @default.
• W2413290438 hasConcept C33923547 @default.
• W2413290438 hasConcept C4216890 @default.
• W2413290438 hasConcept C548081761 @default.
• W2413290438 hasConcept C77805123 @default.
• W2413290438 hasConcept C86803240 @default.
• W2413290438 hasConcept C90673727 @default.
• W2413290438 hasConcept C91306197 @default.
• W2413290438 hasConceptScore W2413290438C127413603 @default.
• W2413290438 hasConceptScore W2413290438C144133560 @default.
• W2413290438 hasConceptScore W2413290438C151730666 @default.
• W2413290438 hasConceptScore W2413290438C15744967 @default.
• W2413290438 hasConceptScore W2413290438C162324750 @default.
• W2413290438 hasConceptScore W2413290438C162853370 @default.
• W2413290438 hasConceptScore W2413290438C187736073 @default.
• W2413290438 hasConceptScore W2413290438C18903297 @default.
• W2413290438 hasConceptScore W2413290438C19351080 @default.
• W2413290438 hasConceptScore W2413290438C2524010 @default.
• W2413290438 hasConceptScore W2413290438C2777267654 @default.
• W2413290438 hasConceptScore W2413290438C2778585658 @default.
• W2413290438 hasConceptScore W2413290438C2779628136 @default.
• W2413290438 hasConceptScore W2413290438C33923547 @default.
• W2413290438 hasConceptScore W2413290438C4216890 @default.
• W2413290438 hasConceptScore W2413290438C548081761 @default.
• W2413290438 hasConceptScore W2413290438C77805123 @default.
• W2413290438 hasConceptScore W2413290438C86803240 @default.
• W2413290438 hasConceptScore W2413290438C90673727 @default.
• W2413290438 hasConceptScore W2413290438C91306197 @default.
• W2413290438 hasIssue "1" @default.
• W2413290438 hasLocation W24132904381 @default.
• W2413290438 hasOpenAccess W2413290438 @default.
• W2413290438 hasPrimaryLocation W24132904381 @default.
• W2413290438 hasRelatedWork W214709513 @default.
• W2413290438 hasRelatedWork W2176849055 @default.
• W2413290438 hasRelatedWork W2265175288 @default.
• W2413290438 hasRelatedWork W2491254184 @default.
• W2413290438 hasRelatedWork W2740760226 @default.
• W2413290438 hasRelatedWork W278776408 @default.
• W2413290438 hasRelatedWork W29152371 @default.
• W2413290438 hasRelatedWork W3154043084 @default.
• W2413290438 hasRelatedWork W3179564170 @default.
• W2413290438 hasRelatedWork W3180256554 @default.
• W2413290438 hasRelatedWork W3181174779 @default.
• W2413290438 hasRelatedWork W3182362759 @default.
• W2413290438 hasRelatedWork W3184355195 @default.
• W2413290438 hasRelatedWork W3187298941 @default.
• W2413290438 hasRelatedWork W3187601195 @default.
• W2413290438 hasRelatedWork W3189228294 @default.
• W2413290438 hasRelatedWork W3191509179 @default.
• W2413290438 hasRelatedWork W3191608393 @default.
• W2413290438 hasRelatedWork W33105267 @default.
• W2413290438 hasRelatedWork W575236265 @default.
• W2413290438 hasVolume "34" @default.
• W2413290438 isParatext "false" @default.
• W2413290438 isRetracted "false" @default.
• W2413290438 magId "2413290438" @default.
• W2413290438 workType "article" @default.