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- W2413441607 abstract "For Boston's Joslin Diabetes Center, media relations rather than formal advertising is the key to a high-profile image. The communications office targets newspaper, magazine and TV reporters and editors with public service announcements and news about research and clinical care advances. Other successful tools include a high-end quarterly magazine, a fact-filled information kit, disease-specific support programs and a catalog of educational materials." @default.
- W2413441607 created "2016-06-24" @default.
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- W2413441607 date "2002-09-20" @default.
- W2413441607 modified "2023-09-23" @default.
- W2413441607 title "Research, CME, media relations boost diabetes center's profile." @default.
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