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- W2414889433 abstract "Small retail business is more sustainable compared with the large business. In Makassar, South Sulawesi, Indonesia, there are some retail businesses, and they need to be more competitive to survive. The study intended to analyze the influence of service orientation, entrepreneurial, market, location and product selection on the performance of small retail businesses and their influence on the performance of small retail businesses on competitive advantage. This is a descriptive study. The researcher collected data by interview and questionnaire using a sample of 120 respondents. Using SEM analysis, data were treated through the AMOS program. The results showed that the service orientation, market orientation, location and selection of products had a significant positive effect on the performance of small retail businesses. Besides that, this study showed that the performance of small retail businesses significantly and positively affected the retail businesses’ competitive advantage." @default.
- W2414889433 created "2016-06-24" @default.
- W2414889433 creator A5011806745 @default.
- W2414889433 date "2015-09-30" @default.
- W2414889433 modified "2023-09-27" @default.
- W2414889433 title "Small Retail Strategy to Improve Performance and Sustainable Competitive Advantage in Makassar, South Sulawesi, Indonesia" @default.
- W2414889433 doi "https://doi.org/10.7718/iamure.ijbm.v11i1.1076" @default.
- W2414889433 hasPublicationYear "2015" @default.
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