Matches in SemOpenAlex for { <https://semopenalex.org/work/W2414907592> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2414907592 abstract "The fact that customers can switch easily to other stores would encourage the retail organization to build the close relationship with the best customer CRM is an alternative strategy to develop long-term relationship with their best customers. The purpose of the thesis is to know how the customer relationship marketing is implemented successfully within the retail organization in which providing significant benefit to obtain customer loyalty To identify the application of CRM in retail organizations, the thesis has main question that should be answered by the researcher. how do the retail organization implement the successful customer relationship marketing strategy as a way to increase customer loyalty The secondary data study is the most suitable method to answer the research question This is the most preferable because researcher have not enough time to gather the primary data and the evidence that secondary data is available for answering the research questions Tesco deployed Club-Card Program, Custcmer Call Center, and Tesco Online Direct to increase the customer loyalty toward their stores. Sears developed Sears’ Best Customer Program to recognize its best customers and to proniote ongoing dialogue with high-vaiue customers They established Premier card, Call center, and Online shopping to increase the customer satisfaction and loyalty, and develop a two-way dialogue with their customers Amazon is totally serving their customer through Internet in the market space Amazoncom is doing online business to serve the needs of customers more privately Those programs have purposes to add value to their customers and make them loyal Through the loyalty card and Internet, those retailers started to make relationship with their customers From information gathered, retailers can implement it through their assortments and services The CRM implementation in the Tesco, Sears, and Amazon coin is developed to increase the customer loyalty From this thesis, we conclude that those retail organizations used several CRM programs to satisfy the needs of targeted markets as well as a unique competitive advantage that can not easily to duplicate We also provide recommendation about the application of CRM technology that require high capital investment, CRR4 pro,gram that should fit with the organization’s systems and culture, and for company that should find the correct way to measure how tight the relationship between company and their customers Key-ivorcis: Customer Relationship Marketing (CRM), Retail Organization, Customer Loyalty, Loyalty Card, and CRM Technology" @default.
- W2414907592 created "2016-06-24" @default.
- W2414907592 creator A5002454042 @default.
- W2414907592 creator A5019548167 @default.
- W2414907592 date "2002-01-01" @default.
- W2414907592 modified "2023-09-27" @default.
- W2414907592 title "The Application of customer relationship marketing in the retail organization" @default.
- W2414907592 hasPublicationYear "2002" @default.
- W2414907592 type Work @default.
- W2414907592 sameAs 2414907592 @default.
- W2414907592 citedByCount "0" @default.
- W2414907592 crossrefType "journal-article" @default.
- W2414907592 hasAuthorship W2414907592A5002454042 @default.
- W2414907592 hasAuthorship W2414907592A5019548167 @default.
- W2414907592 hasConcept C101276457 @default.
- W2414907592 hasConcept C112698675 @default.
- W2414907592 hasConcept C140781008 @default.
- W2414907592 hasConcept C144133560 @default.
- W2414907592 hasConcept C146897074 @default.
- W2414907592 hasConcept C162853370 @default.
- W2414907592 hasConcept C191511416 @default.
- W2414907592 hasConcept C192975520 @default.
- W2414907592 hasConcept C2776967331 @default.
- W2414907592 hasConcept C2780378061 @default.
- W2414907592 hasConcept C31367271 @default.
- W2414907592 hasConcept C53100981 @default.
- W2414907592 hasConcept C54649085 @default.
- W2414907592 hasConcept C57660159 @default.
- W2414907592 hasConcept C63207073 @default.
- W2414907592 hasConcept C77197577 @default.
- W2414907592 hasConcept C98825075 @default.
- W2414907592 hasConceptScore W2414907592C101276457 @default.
- W2414907592 hasConceptScore W2414907592C112698675 @default.
- W2414907592 hasConceptScore W2414907592C140781008 @default.
- W2414907592 hasConceptScore W2414907592C144133560 @default.
- W2414907592 hasConceptScore W2414907592C146897074 @default.
- W2414907592 hasConceptScore W2414907592C162853370 @default.
- W2414907592 hasConceptScore W2414907592C191511416 @default.
- W2414907592 hasConceptScore W2414907592C192975520 @default.
- W2414907592 hasConceptScore W2414907592C2776967331 @default.
- W2414907592 hasConceptScore W2414907592C2780378061 @default.
- W2414907592 hasConceptScore W2414907592C31367271 @default.
- W2414907592 hasConceptScore W2414907592C53100981 @default.
- W2414907592 hasConceptScore W2414907592C54649085 @default.
- W2414907592 hasConceptScore W2414907592C57660159 @default.
- W2414907592 hasConceptScore W2414907592C63207073 @default.
- W2414907592 hasConceptScore W2414907592C77197577 @default.
- W2414907592 hasConceptScore W2414907592C98825075 @default.
- W2414907592 hasLocation W24149075921 @default.
- W2414907592 hasOpenAccess W2414907592 @default.
- W2414907592 hasPrimaryLocation W24149075921 @default.
- W2414907592 hasRelatedWork W2003179726 @default.
- W2414907592 hasRelatedWork W2025338416 @default.
- W2414907592 hasRelatedWork W2078819273 @default.
- W2414907592 hasRelatedWork W2187910558 @default.
- W2414907592 hasRelatedWork W2277700777 @default.
- W2414907592 hasRelatedWork W2339215555 @default.
- W2414907592 hasRelatedWork W2383398791 @default.
- W2414907592 hasRelatedWork W2738735557 @default.
- W2414907592 hasRelatedWork W2742404149 @default.
- W2414907592 hasRelatedWork W2763902225 @default.
- W2414907592 hasRelatedWork W2792965490 @default.
- W2414907592 hasRelatedWork W2806644691 @default.
- W2414907592 hasRelatedWork W2967612006 @default.
- W2414907592 hasRelatedWork W3010930711 @default.
- W2414907592 hasRelatedWork W3015300180 @default.
- W2414907592 hasRelatedWork W3081725019 @default.
- W2414907592 hasRelatedWork W3125356438 @default.
- W2414907592 hasRelatedWork W2743631438 @default.
- W2414907592 hasRelatedWork W3011359918 @default.
- W2414907592 hasRelatedWork W3107072796 @default.
- W2414907592 isParatext "false" @default.
- W2414907592 isRetracted "false" @default.
- W2414907592 magId "2414907592" @default.
- W2414907592 workType "article" @default.