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- W2416277129 abstract "This research investigates consumer reactions to the marketing of drugs and supplements and the consequences for a healthy lifestyle. A series of experiments provides evidence that drug marketing undermines intentions to engage in health-protective behaviors (i.e., a boomerang effect). The boomerang arises from two psychological mechanisms: (1) drugs reduce risk perceptions and perceived importance of, and motivation to engage in, complementary health-protective behaviors, and (2) drugs are associated with poor health that reduces self-efficacy and perceived ability to engage in complementary health-protective behaviors. A combined intervention accompanying a drug remedy that targets both motivation and ability mitigates the drug boomerang on a healthy lifestyle." @default.
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- W2416277129 date "2007-01-01" @default.
- W2416277129 modified "2023-09-23" @default.
- W2416277129 title "How Does Drug and Supplement Marketing Affect a Healthy Lifestyle" @default.
- W2416277129 hasPublicationYear "2007" @default.
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