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- W2416615296 abstract "Some environmental degradation can be linked back to excesses in human consumption, which is one reason that marketing is frequently criticised for exacerbating the current environmental situation. Enlightened marketers are increasingly seeking to become agents of positive change, ensuring that value for consumers, the firm, society and the environment occur simultaneously. However, it is still up to consumers to modify their consumption behaviour, which is difficult given that most focus on short-term satisfaction, rather than long-term wellbeing." @default.
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- W2416615296 date "2015-12-02" @default.
- W2416615296 modified "2023-09-25" @default.
- W2416615296 title "Past and Future Orientation, Environmental Attitudes and Green Consumer Behaviour" @default.
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- W2416615296 doi "https://doi.org/10.1007/978-3-319-24184-5_158" @default.
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