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- W2417658958 abstract "This study provides insights into a canonically-based clustering of the early adopters of a retail service innovation: catalog-grocery marketing. The results indicate that consumer typologies based on a priori couplings of predictor and criteria variables are externally unique as to spending behavior. As a result, a “targeting” can be directed toward predisposed heavy users, and warehouse location decisions can be affected. Finally, the efficacy of the advocated segmentation procedure is demonstrated." @default.
- W2417658958 created "2016-06-24" @default.
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- W2417658958 date "2015-01-01" @default.
- W2417658958 modified "2023-09-27" @default.
- W2417658958 title "The Retail Service Innovator: A Canonical-Based Segmentation of the Early Adopter Catalog-Grocery User" @default.
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- W2417658958 doi "https://doi.org/10.1007/978-3-319-16937-8_28" @default.
- W2417658958 hasPublicationYear "2015" @default.
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