Matches in SemOpenAlex for { <https://semopenalex.org/work/W2417961207> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2417961207 endingPage "127" @default.
- W2417961207 startingPage "124" @default.
- W2417961207 abstract "This article discusses structural changes that have encouraged research in social marketing, including the Transformative Consumer Research movement. It also discusses substantive topics that are studied in social marketing including consumption and well-being, combatting threats to self, improving financial decision-making, and regulating the advertising of tobacco and other adult products. Recent methodological innovations in social marketing are identified, including the use of field studies that measure actual consumer behavior and that complement more controlled lab studies. Finally suggestions for junior social marketing scholars are provided, such as targeting journals that appreciate their specific research approach." @default.
- W2417961207 created "2016-06-24" @default.
- W2417961207 creator A5054922833 @default.
- W2417961207 date "2015-07-31" @default.
- W2417961207 modified "2023-09-25" @default.
- W2417961207 title "Social marketing research trends in consumer psychology" @default.
- W2417961207 cites W1973979681 @default.
- W2417961207 cites W1994572024 @default.
- W2417961207 cites W2002754926 @default.
- W2417961207 cites W2006128937 @default.
- W2417961207 cites W2014483843 @default.
- W2417961207 cites W2024526917 @default.
- W2417961207 cites W3122805005 @default.
- W2417961207 doi "https://doi.org/10.1177/2051570715598732" @default.
- W2417961207 hasPublicationYear "2015" @default.
- W2417961207 type Work @default.
- W2417961207 sameAs 2417961207 @default.
- W2417961207 citedByCount "2" @default.
- W2417961207 countsByYear W24179612072021 @default.
- W2417961207 countsByYear W24179612072022 @default.
- W2417961207 crossrefType "journal-article" @default.
- W2417961207 hasAuthorship W2417961207A5054922833 @default.
- W2417961207 hasConcept C144024400 @default.
- W2417961207 hasConcept C144133560 @default.
- W2417961207 hasConcept C15306905 @default.
- W2417961207 hasConcept C162853370 @default.
- W2417961207 hasConcept C17744445 @default.
- W2417961207 hasConcept C192975520 @default.
- W2417961207 hasConcept C19417346 @default.
- W2417961207 hasConcept C23213687 @default.
- W2417961207 hasConcept C2777754422 @default.
- W2417961207 hasConcept C2992166776 @default.
- W2417961207 hasConcept C30772137 @default.
- W2417961207 hasConcept C36289849 @default.
- W2417961207 hasConcept C37653941 @default.
- W2417961207 hasConcept C39549134 @default.
- W2417961207 hasConcept C48891531 @default.
- W2417961207 hasConcept C54649085 @default.
- W2417961207 hasConcept C70587473 @default.
- W2417961207 hasConcept C98716237 @default.
- W2417961207 hasConceptScore W2417961207C144024400 @default.
- W2417961207 hasConceptScore W2417961207C144133560 @default.
- W2417961207 hasConceptScore W2417961207C15306905 @default.
- W2417961207 hasConceptScore W2417961207C162853370 @default.
- W2417961207 hasConceptScore W2417961207C17744445 @default.
- W2417961207 hasConceptScore W2417961207C192975520 @default.
- W2417961207 hasConceptScore W2417961207C19417346 @default.
- W2417961207 hasConceptScore W2417961207C23213687 @default.
- W2417961207 hasConceptScore W2417961207C2777754422 @default.
- W2417961207 hasConceptScore W2417961207C2992166776 @default.
- W2417961207 hasConceptScore W2417961207C30772137 @default.
- W2417961207 hasConceptScore W2417961207C36289849 @default.
- W2417961207 hasConceptScore W2417961207C37653941 @default.
- W2417961207 hasConceptScore W2417961207C39549134 @default.
- W2417961207 hasConceptScore W2417961207C48891531 @default.
- W2417961207 hasConceptScore W2417961207C54649085 @default.
- W2417961207 hasConceptScore W2417961207C70587473 @default.
- W2417961207 hasConceptScore W2417961207C98716237 @default.
- W2417961207 hasIssue "3" @default.
- W2417961207 hasLocation W24179612071 @default.
- W2417961207 hasOpenAccess W2417961207 @default.
- W2417961207 hasPrimaryLocation W24179612071 @default.
- W2417961207 hasRelatedWork W1530645141 @default.
- W2417961207 hasRelatedWork W176544397 @default.
- W2417961207 hasRelatedWork W1964524441 @default.
- W2417961207 hasRelatedWork W2058304024 @default.
- W2417961207 hasRelatedWork W2110761394 @default.
- W2417961207 hasRelatedWork W2161213391 @default.
- W2417961207 hasRelatedWork W2233386035 @default.
- W2417961207 hasRelatedWork W2417961207 @default.
- W2417961207 hasRelatedWork W3164886368 @default.
- W2417961207 hasRelatedWork W4239819124 @default.
- W2417961207 hasVolume "30" @default.
- W2417961207 isParatext "false" @default.
- W2417961207 isRetracted "false" @default.
- W2417961207 magId "2417961207" @default.
- W2417961207 workType "article" @default.