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- W2418909341 abstract "Global firms from emerging markets tend to compete in business markets, that is, they sell their output to overseas companies (B2B) or governments (B2G) rather than to households (B2C) in foreign countries. In business markets, a firm typically targets a limited set of organizational customers, who buy in bulk based on rational price and quality, not on brand. Branding activities are often unnecessary, and distribution is less important since large global customers have their own distribution capabilities. Even if a firm must set up a distribution network, it need reach only the relatively fewer business customers." @default.
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- W2418909341 date "2013-01-01" @default.
- W2418909341 modified "2023-09-28" @default.
- W2418909341 title "The Business to Consumer Route" @default.
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- W2418909341 doi "https://doi.org/10.1057/9781137276629_3" @default.
- W2418909341 hasPublicationYear "2013" @default.
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