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- W2419142030 abstract "The implementation of Internet banking becomes a necessity for every bank to ensure that they are able to compete in the global market. This paper investigates the factors influencing the acceptance of Internet banking services provided by the only Malaysian cooperative bank known to be Bank Rakyat. With the ease for use; security and privacy; and quality of Internet connection as independent variables, this paper examines how these factors influence the acceptance of Internet banking services. This study used the stratified random sampling technique. There are two groups of respondents which consist of customers from the Pasir Mas branch and employees from all branches of Bank Rakyat. Descriptive analysis was used to gauge the overall picture of factors influencing respondents’ acceptance. Using a sample of 171 respondents, evidence showed that ease of use, security and privacy as well as quality of internet connection are the factors contributed towards acceptance. Logistic regression was applied to look further at the relationship between variables. Based on the findings, the respondents who had a good internet connection are about 6 times more likely to use internet banking services compared to those who had low internet connection. It is suggested that future study be supposed to investigate the criteria in attracting the employees and customers to adopt the Internet banking services. The study contributes to the literature on the internet banking services in domestic area" @default.
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- W2419142030 date "2012-01-01" @default.
- W2419142030 modified "2023-09-24" @default.
- W2419142030 title "Acceptance towards the Use of Internet Banking Services of Cooperative Bank" @default.
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