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- W2421097580 abstract "Using three large-scale industry-based data sets, alternative approaches to buyer segmentation were compared in the context of conjoint-based optimal positioning models across different functions of part-worth, optimal variable weights and initial seed points. Two separate criterion measures were employed for the evaluation of various segmentation schemes: (1) stability and (2) financial consequence (i.e., return) of resulting buyer segments. Implications of the results were also discussed." @default.
- W2421097580 created "2016-06-24" @default.
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- W2421097580 date "2015-01-01" @default.
- W2421097580 modified "2023-09-27" @default.
- W2421097580 title "A Comparison of Alternative Approaches for Cluster-Based Buyer Segmentation in Optimal Product Positioning Models" @default.
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- W2421097580 doi "https://doi.org/10.1007/978-3-319-13084-2_89" @default.
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