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- W24263025 abstract "From the beginning of the 20th century, the Australian department store David Jones operated as a vehicle for community making at a national level. It offered spatial centrality, public focus and human density, but also become a stage for cultural events. By the end of 1930s, the company chairman Charles Lloyd Jones ensured that every David Jones outlet included venues for art, used for the purpose of hosting both Australian and foreign art exhibitions. On 1st August 1944 the David Jones Art Gallery in Sydney officially opened on the seventh floor of the Elizabeth Street store. This phenomenon intensified during the 1950s, with the organization of a series of exhibitions, some of them dedicated to the promotion of contemporary industrial design and architecture emanating from Europe, generating the opportunity for David Jones to establish solid relationships with European institutions. This approach to building community through the dissemination of culture at shopping centres had its precedent in pre-war Europe. For instance, in 1933 the famous London department store Fortnum & Mason hosted an exhibition of Alvar Aalto’s furniture that launched the Finnish architect abroad, introducing Finnish design to the British public. Meanwhile in Australia, for the lack of an official institution that supported and promoted good quality design, the David Jones department store took up this role, assuming the task to both improve and make more sophisticated the taste of the Australian populace. This paper aims to demonstrate that the role of commercial shopping outlets for engendering community interaction in the post-war context was not only a phenomenon occurring in Western Europe. The Australian example of David Jones can be considered as a useful comparative case study to frame the issue more broadly, indicating how commercially inspired structures with cultural ambitions become strong social attractors at a national level." @default.
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- W24263025 date "2014-01-01" @default.
- W24263025 modified "2023-09-23" @default.
- W24263025 title "Building European taste in broader communities: The role of the David Jones stores in the promotion of design and architecture in Australia" @default.
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