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- W2428164041 abstract "This paper provides the outcome of a preliminary research, which in,:estigates the consumers' behaviour and attitudes towards private-label evaporated milk. Research methodology is twofold, including qualitative and quantitative research. Results in dicate that few respondents purchase private label milk. The main reasons for not purchasing are the perception that it is inferior in quality compared to the manu facturers' brand, routine purchase, and consumers' reluctance to risk changi~g brands, while price is the main reason for p,urchase. Results are ~iscussed f?r ~etall ing stores selling private label evaporated mllk, as well as marketmg strategles m or der to increase the consumers' response towards the product. Resume Milk consumption represents the third product category of importance of domes tic food consumption after meat and fruit and vegetables (lCAP, 1997, p.51-52). One of the main milk prod ucts is evaporated d I Dans ce travail, on parcourt les resultats d 'une recherche preliminaire sur le commilk, which is wi e y portement du consommateur et son attitude cl I 'egard du lait condense portant la mar used, in the Greek que du detaillant. La methodologie employee a perm is d 'evaluer aussi bien les aspects household both for qualitatifs que les aspects quantitatifs. Les resultats indiquent qu 'un nombre limite cooking, as well as d'interviewes achetent du lait portant la marque du detaillant. La raison principale en added in coffee or tea. est la perception de la qualite inferieure de ce produit par rapport aux grandes marThe market share of ques, les choix habituels et la reticence de la part du consommateur cl prendre un ., risque en changeant de marque; en revanche, le prix est la raison principale qui in evaporated milk in cite les consommateurs cl acheter ce produit. Les resultats sont discutes en considerant the year 1999 is esti- la vente au detail du lait portant la marque du detaillant et les strategies de commer mated to 43% (com- cialisation visant cl accroftre I'acceptation de ce produit par le consommateur." @default.
- W2428164041 created "2016-06-24" @default.
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- W2428164041 date "2002-01-01" @default.
- W2428164041 modified "2023-09-27" @default.
- W2428164041 title "Private label milk and Greek consumers' behaviour IR/N/ TZ/M/TRA-KALOG/ANN(, IRENE KAMEN/DOU*," @default.
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