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- W2428254276 abstract "Political advertising has a rich history. Some political advertisements have shown to be quite damaging toward candidates. For instance, George W. Bush’s “swift boat” ad during the 2004 campaign proved quite destructive to the Kerry campaign, ultimately damaging Kerry’s credibility as a veteran. However, advertisements are not always damaging. While political ads have shown a strong, rich history, the effects of political advertising have been somewhat mixed and inconclusive." @default.
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- W2428254276 date "2016-01-01" @default.
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- W2428254276 title "Midterm Voters: An Investigation of the Heuristic Systematic Processing Model and Political Advertisements" @default.
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- W2428254276 doi "https://doi.org/10.1057/9781137488015_13" @default.
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