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• W2429121803 abstract "In retailing, the initial encounter of a customer with a salesperson (SP) is crucial. Easily accessible cues, such as physical, task, or social attractiveness, may help in the choice process of an SP. Another cue is SP gender. Enhancing the current literature about brand gender, this research analyzes a possible match between brand and SP gender including aspects of physical, task, and social attractiveness characteristics, as well as the customers' requirements of rather core or relational aspects for the specific brand. Androgynous brands that attracted attention in recent publications are included in the analyses as well." @default.
• W2429121803 created "2016-06-24" @default.
• W2429121803 creator A5086036983 @default.
• W2429121803 date "2016-09-01" @default.
• W2429121803 modified "2023-09-26" @default.
• W2429121803 title "Customers' choice of a salesperson during the initial sales encounter" @default.
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• W2429121803 doi "https://doi.org/10.1016/j.jretconser.2016.06.005" @default.
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