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• W2429124905 startingPage "809" @default.
• W2429124905 abstract "Consumer awareness about organic foods has been growing. However, this trend is not always translated to consumer organic food purchases. It is argued that when it comes to assessing organics, one should expect consumers to use multiattribute evaluations due to credence attributes and organic standards that organic foods need to adhere to. A thorough review of the existing literature on consumer buying behavior of organic foods identifies healthism, hedonism, and trust among some factors that enhance consumer experiences with organic foods and therefore can affect their purchase intentions. This article is one the few studies that integrated multiple factors in one research framework to empirically evaluate their role in explaining consumer purchase intentions of organic foods. Results from a demographically representative sample completed by an online survey in Australia (N = 1011) provides support for the research hypotheses by revealing positive and statistically significant effects of healthism, hedonism, and trust on consumer purchase intentions. The study concludes with implications and suggestions for future research." @default.
• W2429124905 created "2016-06-24" @default.
• W2429124905 creator A5051740305 @default.
• W2429124905 date "2016-06-14" @default.
• W2429124905 modified "2023-10-12" @default.
• W2429124905 title "Integrating Multiple Factors Affecting Consumer Behavior Toward Organic Foods: The Role of Healthism, Hedonism, and Trust in Consumer Purchase Intentions of Organic Foods" @default.
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• W2429124905 doi "https://doi.org/10.1080/10454446.2015.1121429" @default.
• W2429124905 hasPublicationYear "2016" @default.
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